Competitive advantages are conditions that allow a company
or country to produce a good or service at a lower price or in a more desirable
fashion for customers. These conditions allow the productive entity to generate
more sales or superior margins than its competition. Competitive advantages are
attributed to a variety of factors, including cost structure, brand, quality of
product offerings, distribution network, intellectual
property and customer support.
Peru's
main advantages are the following:
Ø Its leadership in recreational tourism in Peru. Minimum competition
is found in this market.
Ø Launching. Hang glider excursions at main tourist attractions in
Peru are a new option to enjoy nature and archeological sites.
Ø Business agreements with the Monasterio and Machu Picchu Ruinas
Hotels in Cuzco, Hotel Paracas in Ica and Tumi Hotel in Ancash. These
agreements with hotels in the cities where Airwalk will start doing business
are aimed at cutting on infrastructure costs in exchange for institutional
advertising.
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